Packaging Sector Analysis: Situation 2023 and Perspectives 2024

2024-08-02

In 2023, the packaging sector experienced remarkable activity, with a 10.5% increase in exports compared to the previous year. This positive trend has continued over the last few years. Companies started 2024 on the right foot, although they point out that closing projects is becoming increasingly complicated, according to Amec Envasgraf’s economic and outlook report.
Global uncertainty, due to various international conflicts, remains present. At the supply level, things are considerably calmer, even though the conflict in the Red Sea has disrupted trade routes, causing delays and increasing transport costs. Although raw material and energy prices have decreased, they are still higher than in 2019, and companies must cope with an increase in labour costs.

Main markets and exports

The United States has established itself as the main destination market for the sector’s exports in recent years. Europe accounts for 48% of exports, followed by the United States and Canada (17%), Latin America (16%) and Asia (9%). Spanish exports are valued for their quality, reliability and competitiveness in terms of price.

World imports

The United States leads as the world’s largest importer, maintaining a steady increase for four years. France, Canada and Italy also show growth trends, while China has seen a notable decline in its imports in 2023.

World exports

Germany remains the world’s largest exporter, with Italian exports set to increase sharply in 2023. Spain remains among the top ten exporting countries worldwide, with China consolidating its position as the third largest exporter. Overall, exports from the main exporting countries show growth trends, albeit modest.

Spanish exports

Spanish exports to the United States continue to increase in 2023, with France maintaining steady growth. Other markets such as Mexico, Poland, India and Brazil also show significant growth. Russia experiences a one-off growth in 2023, explained by item 842240.0.

Assessment of the current situation

For 44% of companies, the international situation in 2023 was better than in 2022. However, the assessment of the national situation is more subdued, with only 32% of companies reporting improvements compared to 2022.

Internationalization and difficulties

The main difficulties highlighted by companies in carrying out their international activity in 2023 include the instability and uncertainty of international markets (57%), management of distribution and supply chains (39%), finding business partners (35%) and finding new customers (30%).

Innovation

On average, Amec Envasgraf companies allocated 5.8% of their turnover to innovation activities in 2023. This expenditure was mainly directed towards internal R&D and, to a lesser extent, towards training. The main innovation activities focused on the creation of new products (88%), new organisational methods (71%), new production processes (50%) and new commercial strategies (21%).

Future trends

Key trends for 2024 include sustainability and Industry 4.0. Companies are manufacturing equipment that handles recyclable and thinner packaging materials, allowing for lower energy and water consumption. In addition, investment is being made in process automation and digitalization. Other approaches include manufacturing more versatile, modular, accessible, safe, productive and lower-cost lines, as well as customized and complete solutions, and a strong commitment to the best technical service, including 24/7 service 365 days a year.

Sector activities

In terms of activities, the highlights include training for internationalised industrial companies, access to market reports and public aid, collaboration through platforms such as Amec CoLAB and participation in international trade fairs such as Anuga Foodtech, Hispack, Expopack, Propak Asia, Pack Expo and Gulfood Manufacturing.

Conclusion

The packaging sector shows a panorama of sustained growth in its exports and a strong orientation towards innovation and sustainability. Companies must continue to face challenges such as global instability and high production costs, but with a strategy focused on internationalization, sustainability and talent development, they are favorably positioned for the near future.
The packaging sector shows a panorama of sustained growth in its exports and a strong orientation towards innovation and sustainability.