Dow launches two new Revoloop recycled plastic resins with up to 100% PCR for shrink films

2024-06-23

Dow has developed and launched its innovative Revoloop family of Recycled Plastics Resins. This launch marks a milestone in Dow’s commitment to advancing circularity and Transforming Waste.

By 2030, Dow aims to ‘Transform Waste’ and commercialize three million metric tons of circular and renewable solutions annually. To achieve this, it is expanding its efforts to advance circular and sustainable packaging. Aligned with these sustainability goals, the launch of Revoloop Plastics Resins comes with a new promise to unlock even more value in plastic waste for customers and partners.

They have launched two new grades of Revoloop Plastic Resins that are approved for non-food contact packaging applications. One contains 100% post-consumer recycled (PCR) and the second is a formulated grade containing up to 85% PCR derived from household waste. “With the launch of our new grades of Revoloop recycled plastic resins, we continue to expand our sustainability portfolio, working with brands, converters and recyclers to design new ways to use less plastic in packaging and help make what is used fully recyclable. ”says Fabrice Digonnet, Plastics Mechanical Recycling Strategy leader EMEA, Dow Packaging & Specialty Plastics. “Our launch of Revoloop is an exciting evolution in our recycling story and allows us to achieve new circularity and low carbon goals.”

Meet challenges by maximizing resources

Until now, the plastics industry has struggled to maximize household waste from recycled plastics to reach demanding applications such as shrink collation films, as they are more prone to contamination than waste from commercial or industrial sources. Revoloop’s new launch addresses these challenges, marking an exciting evolution in the recycling narrative.

Through collaboration with long-time Dow customer, the RKW Group, a leading European shrink film manufacturer, both parties are achieving new circularity and low-carbon milestones with the use of Revoloop Recycled Plastics Resins. . By combining Dow’s materials science expertise with RKW’s extrusion and printing expertise, they are maximizing the value of household waste streams of recycled plastics to achieve historically challenging applications. “This collaboration brings a completely new shrink-wrap film to the market,” says Konrad Noniewicz, Director of R&D and Application Engineering at the RKW Group. “By integrating Revoloop 100% PCR and Revoloop containing recycled plastic household waste with virgin materials, we create a flexible packaging solution that meets mechanical recyclability requirements, ensuring compatibility with existing recycling processes and contributing to the transition towards an economically circular.” The final product is a PCR-containing collating shrink film, partially derived from recycled household plastic waste, which meets the high requirements of well-known brand owners around the world.

This collaboration between Dow and RKW is a testament to a strong and effective relationship across the value chain, pushing the boundaries of mechanical recycling and accelerating the circular economy.

Dow and RKW will showcase new Revoloop grades and revolutionary shrink film at the Plastics Recycling Show Europe. Join us June 19-20 in Amsterdam, Netherlands, to see how our collaborative efforts are shaping the future of flexible packaging. Meet the team of experts in Hall 9, Stand 9-333.