Ausere regains control of the property and returns to its origins

2023-01-05

With the beginning of the year, the AUSERE brand returns to the hands of the family of the same name, which regains control of 100% of the ownership with the aim of continuing to grow and consolidate the brand as an indisputable reference in the manufacture of complete packaging lines.

Specializing in the manufacture of liquid packaging machinery – positioners, fillers/cappers, labeling machines and boxers -, Ausere has been linked since its origins to the family with which it shares its name. From its facilities in Cuarte de Huerva (Zaragoza), and after a successful trajectory of more than 50 years, today the machinery and technology of the Ausere brand is present in 38 countries on four continents, from Europe to the Middle East, through America, Africa and Asia.

An extensive career spanning more than four decades

The company was founded at the end of the 70s of the last century by the patriarch, Héctor Ausere, specializing quickly in the design and manufacture of fillers and cappers for liquids with a certain viscosity, case of olive oil. In fact, Ausere’s activity has been focused since its inception on the olive and seed market, without losing sight of other types of liquids.

Under the direction of Héctor Ausere, Industrias Ausere was growing in size and weight in the olive oil sector, acquiring a prestige thanks to the quality of its packaging equipment and an excellent after-sales service, providing personalized attention and tailored to each client. In 2010, with the retirement of the founder and the incorporation of the members of the second family generation to the different business lines of the company, the machinery manufacturing activity was channeled through the company Maquembo, S.L.L., formed by several historical members of the staff of the original company, including Rubén Ausere, the youngest son of the founder of the firm, and always maintaining the Ausere brand as a guarantee of quality and reliability.

Since January 2023, the Ausere family has returned to controlling 100% of the company, therefore taking care of the manufacture and marketing of all the brand’s equipment. In this new stage, the visible head of Industrias Ausere will be Rubén Ausere, the only member of the family who has never separated himself from this branch of the business; at the same time, to celebrate the return to the origins, the firm has redesigned its historical logo opting for a more Moderna image and adapted to the new times. Some novelties that will be presented at the next edition of the International Exhibition of Machinery, Techniques and Equipment (Enomaq-Oleomaq-E-Beer and Tecnovid-Oleotec), which will be held from February 14 to 17 at the Zaragoza fairgrounds.

As the new CEO of Industrias Ausere, S.L. points out, “We are starting an exciting stage with the new year in which the objective will remain the same: to continue in the same line of excellence to have the full confidence of our customers and suppliers. For my part, I intend to contribute the experience and knowledge acquired over all these years so that the AUSERE brand continues to grow and remains a benchmark in the packaging machinery sector”.