Alzamora Group receives its eighth WorldStar Award with an innovative solution from the cosmetics sector

2024-06-23

The solution, which had already been recognized with Carton of the Year at the European Carton Excellence Awards 2023, reinforces the company’s commitment to innovation and sustainability.

Alzamora Group , a leader in the manufacture of cardboard packaging, has been awarded its eighth WorldStar Award in the health and personal care category. This important global award, awarded by the World Packaging Organization (WPO), highlights the company’s innovation with the GERnétic cream pack, which resembles a luxurious jewelry box, inspired by the brand’s arches.

This product boasts a truly unique and structural design, ingeniously crafted from a single piece of virgin fiberboard to create a nearly spherical case. The project posed the challenge of displaying the product in a visually impressive manner, while ensuring ease of use and product protection.

The award was announced at a ceremony in Bangkok, Thailand during Propak Asia 2024 on June 15, competing against more than 435 projects and 41 countries. Participation in the WorldStar Packaging Awards 2024 requires that products have previously been awarded in national or regional competitions. This packaging had already been recognized as Carton of the Year at the European Carton Excellence Awards 2023.

“This award is a testament to our team’s continued efforts to push the boundaries in premium sustainable packaging designs,” said Carles Cargol, Head of R&D at Alzamora Group.

The WorldStar Packaging Awards jury praised the design for its “complexity and elegance,” highlighting the difficulty of creating a three-dimensional structure from a single piece of cardboard, without the use of glues or other materials. With this new recognition, Alzamora Group has achieved a total of 19 European trophies and 8 world trophies, affirming its position as a benchmark as a leading company in innovative packaging solutions and contributing to the reduction of waste, in addition to establishing a new standard in presentation. of luxury products.